White Oak Watermelon Flavoured Rum

Digital content production & photography campaign launch

Angostura White Oak Rum launched its 3rd flavour "Watermelon" with a unique ask: Film & photograph all digital campaign content in one day. Executed during a pandemic, all aspects of the process was meticulously planned to be as surgical & efficient as possible. Together with Advertising Agency Lonsdale Saatchi & Saatchi and Photographers David Kernahan, Ikenna Douglas  & Digital Ziggy we executed over 3 months of digital content. 

Client: Angostura

Concept: Melissa Yung & David Kernahan

Content Direction: Melissa Yung

Product Photography: David Kernahan

Video Content Production/Editing: David Kernahan

Influencer Photography: Ikenna Douglas & Digital Ziggy

TVC Direction & Editing: David Kernahan

Account Executive/Producer: Thais Mc Gowan

Producer: Anson George

Agency: Lonsdale Saatchi & Saatchi